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Aligning Organizational Culture to Sustainability

How does the first ‘global stocktake’ impact your organization’s sustainability strategy?

Is sustainability culture the key to beating the climate change clock?

Corporate sustainability Sustainability Culture Sustainability Transformation
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|By Don Lloyd

| March 14, 2024

The COP 28 climate summit, which took place in Dubai at the end of 2023, once again highlighted the urgency of addressing climate change. Significant agreements were reached in service of accelerating global efforts to achieve the targets set forth in the Paris Agreement. However, despite notable progress, including the landmark decision to phase out fossil fuels, numerous challenges persist. 

Some key findings from COP 28 

The first ‘Global Stocktake’ of the world’s efforts to address climate change under the Paris Agreement, along with the commitment on fossil fuels, marked significant milestones in the global climate change agenda. Agreement on these initiatives acknowledged the necessity of transitioning towards renewable energy sources.  

However, despite these advancements, it was clear that progress on all areas of climate action is not on track to meet the ambitious goals outlined in the Paris Agreement. The 2023 IPCC report reiterated this concern, warning that without accelerated action, we risk surpassing the critical 1.5-degree Celsius threshold. 

While governments and businesses had made pledges to reduce emissions, there remains a significant gap between rhetoric and tangible outcomes. The imperative is clear – with the clock ticking, it’s time for governments and business to stop merely talking the talk and start walking the walk.  

Insights into climate progress and remaining challenges 

Reflecting on progress made thus far, it is evident that initial advancements have largely targeted ‘low hanging fruit,’ leaving a significant gap in addressing more complex challenges. While the ‘what’ of climate action is understood, uncertainties persist regarding the ‘how.’ This ambiguity can lead to a disconnect between organizational aspirations and the practical implementation of sustainability measures. 

JMJ’s collaborative research with The Bennett Institute at Cambridge University, spearheaded by Professor Diane Coyle, sheds light on this disparity. In the whitepaper, “Sustainability: Corporate Culture and Leadership Perspectives”, Professor Coyle highlights the emergence of a cultural divide between the recognition of sustainability imperatives and the execution of meaningful practices to achieve them. She emphasizes that sustainability is not merely a technical challenge but a cultural transformation, requiring wholehearted engagement from leadership and a shift in organizational culture.

A chasm has opened up between…warnings from analysts and media that sustainability is imperative and …the implementation of practices that will deliver this.

Prof. Diane Coyle, The Bennett Inst. Cambridge University

The role of cultural alignment in driving change

Addressing the cultural aspect of sustainability is paramount. While technical solutions are essential, they are insufficient in isolation. Achieving meaningful progress demands cultural alignment across organizations, fostering a shared commitment towards a sustainable future. This needs leadership involvement and a concerted effort to instill a sense of ownership and responsibility among all stakeholders.

In practice, delivering change requires a comprehensive understanding of the organization’s cultural landscape. Establishing a baseline through a Sustainability Culture Diagnostic enables stakeholders to assess their starting point and chart a course towards the desired end state. By prioritizing cultural alignment and fostering a collaborative environment, organizations can harness collective energy and drive towards common sustainability goals. 

Sustainability is not a technical issue of meeting targets, but rather a cultural question. Sustainability requires the whole-hearted engagement of the leadership of the organization and in many cases will require significant culture change.

Prof. Diane Coyle, The Bennett Inst. Cambridge University

The path forward 

As we reflect on the outcomes of COP 28 and the ongoing challenges in addressing climate change, it is evident that a paradigm shift is required. Moving beyond incremental progress necessitates a holistic approach that integrates technical solutions with cultural transformation. By embracing the imperative of sustainability and fostering cultural alignment, stakeholders can pave the way for a resilient and prosperous future for generations to come. The time for action is now, and COP 28 serves as a catalyst for renewed commitment and collaboration towards a sustainable world. 

Is your organization ready for change? JMJ’s technology enabled Sustainability Leadership solution helps diagnose your current culture and develop a tailored plan for engaging employees in the transformational journey. Tangible outcomes can, and will, be achieved as people’s relationship to sustainability strengthens and transforms. Contact us to learn more.

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About JMJ

For over three decades, JMJ has been delivering impactful cultural change to help executives, leaders and front-line workers transform safety, sustainability, and business performance. We combine the deep experience of our people with our proprietary Transformation Cloud platform to deliver breakthrough results, making the impossible possible. www.jmj.com

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